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How, When, Where & Why – Write and Publish a Killer Press Release


Sandy Lawrence

How, When, Where & Why – Write and Publish a Killer Press Release



Have you ever sent a press release to launch a new and it felt like no one even noticed? How can you know if anyone even read it? Why bother! In this session you will discover the purpose for writing a press release, when to write it and why! Tips on when to pitch and to whom! How to prepare for the pitch and what to expect.



In this session you will learn the following:

What is an Editorial Calendar and why do I care?

How to make a Media Plan an important piece of your Marketing plan.

What is a pitch and how do I know when and where to pitch!



More about Sandy Lawrence

Sandy is a publicist, an International speaker, bestselling author and creator of DIY PR programs. She is the Founder and CEO of Perceptive Public Relations. She has received awards for being #17 in Houston’s Top Social Media Influencers and listed in the Houston Business Journal’s Top 25 Public Relations firms. Sandy is the author of the Do It Yourself PR Guide and Soar 2 Success in Marketing: 58 Tips to Getting the Word out and Growing your Business. Sandy’s story, “From Sandra to Sandy and beyond” was one of the chapters in the International bestseller, Share Your Message with the World.

Sandy lives in Houston with her husband, David. Between them, they have five sons, nine grandchildren (one grandchild is just two months old) and three dogs.